Intet fundet
Desværre, men vi fandt ingen resultater.
We analyze.
We compare.
We review.
We help consumers.
We engage in consumer empowerment and ecommerce growth
With cutting edge product intelligence and deep research, we help digital consumers navigate.
Our audience of shoppers is growing rapidly stimulating our close collaboration with trusted brands and resellers helping them to acquire traffic and sales.
We aim to raise the bar for affiliate marketing and consumer guidance.
Alexander Smirnov – Process & Operations Manager
Obsidian Media is a very integral part of me and I say that with my head held high. I have been on this journey from the very beginning when the company was just 3 months old and housed 3 employees. When I hear others talk about our growth and results, I feel as if it is me, they are talking about – and that’s how everyone in Obsidian Media should feel.We all contribute to the excellence we strive for, and achieve in my opinion, on a daily basis. At the office, we cultivate a no-bullshit culture with transparency and high ceilings. All are equally good 
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.Among our partnerships
Who is Obsidian Media?
We are a digital media/tech company based in Aarhus and Banja Luka, Bosnia with currently 30 talented employees.
Our platforms are active in the Nordics consisting of more than 20 websites – all within consumer-oriented content.
Our mission is to help the digital consumers in the research stage before shopping. We do this with guides, reviews, analyses, and comparison of products. Our topics range from a broad spectum of categories – from electronics to sports to cosmetics.
Our vision is to raise the bar in product review and affiliate industry, setting the standard for more helpful content. Partnerships with resellers and brands are the key for us to continue making free content to our readers. We work only with reputable brands and resellers that we trust.
Besides being consumer-oriented content creators, we are digital marketing specialists. Driving high quality traffic from our own plattforms, acquired from both paid media channels and extensive work in search engine optimization.
At the heart of everything, we are committed to continuous growth, both by improving our content quality and by creating profitable, long-term growth opportunities for our partners
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Free desk research
Basically, what we offer is free desk research delivered in a easy digestable format and language. While our content is free, our revenue comes from ad links (either per click or referral) when providing price comparison in our articles.
We’ve choosen that model since we sincerely believe we can offer value to users in the research stage, offering valueable insight desk research. We do that by aggregating and analyzing test results, customer reviews, prices, product features, reseller reputation, specification etc.
Editorial guidelines & ads
Our team of researchers, area experts and content writers are working independent from the commercial team, which means our product reviews, comparison and curation are based in individual assesment from the researcher without any commercial agenda. However, since we refer to where to buy the product with ad links, our product inspirational and product review content is marked as sponsored.
We do never promote resellers, products or brands that we can’t back. It is only trusted, reputable partners who can be highlighted in sponsored placements (not ranking) as part of a affiliated collaboration, again, does not impact the editorial side ie. the assesments of products.
Search marketing
Across platforms and websites in Scandinavia, USA, Germany and Poland we are reaching a big, relevant audience as the majority of these are consumers in a research stage of shopping online – most of them finding our guides, reviews and inspirational content on Google or other search engines.
This demands us to understand how Google works, what people searches for and what it requires to optimize websites in the eyes of the big search engines. Search marketing skills and experience permeates our organization, giving us an edge in the market.
Performance-based marketing
Having a performance-based relationship with our partners, we focus on delivering meassurable, profitable and long-term results. Our no-cure-no-pay model, derived from affiliate marketing, in which our partners typically pay per click or sale, lead or visitor, makes our collaboration simple and 100 % aligned. We call it win/win.
Our typical partners are brands or stores that sell either recognized, award-winning, highly-reviewed, or otherwise superior or unique products that have their presence in the market.
Frigg Falk Sabroe – Content Management Lead
This company have strong aspirations which pervades the entire workflow – there is a strong focus on growing and creating results. It’s hard sometimes, but I also enjoy the driving force which constantly pushes my own professional and personal development.
Management is competent and great at creating transparency. This is done trough regular meetings providing insight into both resources and successes of Obsidian Media. Obviously, we also discuss things that need adjustments – and that’s quite a lot within the field of digital marketing where everything is dynamic and moving fast.
It’s not performance all the way through. I am so thankful for my amazing and talented colleagues. We take the time to make a nice, rounded cup of coffee (from our top-tuned barista machine) whilst enjoying an informal talk about sports, gastronomic achievements at home or something else in that department. There is a lot of men in the workplace, but I try to squeeze in some nail polish, Gucci bags, fake eyelashes and all the other stereotypical things, that women tend to be fond of 
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The CEO’s narrative
The concept of “Media” originated with the founders of Obsidian, who also had deep insights into the affiliate space. We identified a market gap where competing affiliate sites were, in our view, operated unprofessionally and short-sightedly. We believed we could improve upon this by adopting a more professional, corporate, and customer-centric approach. By focusing on transparency and value creation for customers, and backed by strong financial resources, we were confident in our ability to capture market share.
Our assumptions proved largely correct. Through a buy-and-build strategy, we successfully consolidated the Scandinavian market within a few years. However, the process was more complex than anticipated, particularly in elevating acquired sites to our desired quality standards and streamlining the media portfolio into a well-managed, technologically advanced platform. A key factor in this success was establishing our office in Banja Luka, where we are privileged to work with highly talented specialists in content, research, AI, data, and development.
Today, we employ over 20 people across our offices in Denmark and Bosnia. We are among the market leaders in the Nordic consumer affiliate space and are poised to enter new markets. We reach millions readers annually, collaborate with over 1.000 webshops, and generate quality traffic and revenue on a no-cure/no-pay basis for our partners.
Finally, I am proud to say that we have played a role in consolidating and professionalizing this industry by doing things the right way.
– Emil Børsting Sørensen, CEO & co-founder of Obsidian Media
AARHUS
Bødker Balles Gård 15B
8000 Aarhus C
Alexander Sibast – Partnership Lead
We have an ambition to the become “best in business” and we are already having great success. Yet, we aren’t that many people in our danish office in Aarhus – I value this as a positive, as I can contribute from an early stage and make my impact in creating our work culture. The office has a good atmosphere and there’s room for a chat about non-work related stuff – a wild-goose chase, office teasing, sports or ideas for your next travel destinations, that’s some of the things I will contribute with. We are a majority of men in our office, so it might be healthy to hire a few more ladies, to compensate for all the “male hearing”. We actually just moved to a new and bigger office (spring 2021), so the number of fantastic colleagues can increase much more.
There is great trust in us employees and we have lots of opportunities to learn and plenty of times have I had the joy to challenge myself with lots of responsibility by taking lead on big projects, and I feel that my “good ideas” for improvements are heard and taken into account.
Last but not least, we have a delicious lunch arrangement where two chefs provide us with varied meals every sinlge day .
Emil Holm Pedersen – SEO-specialist
It is clear to me that this is a company with high ambitions and even higher drive. From the get-go I got a lot of responsibility put upon me, while also having the freedom to decide how I wanna schedule my day. I quickly realized that I would love working here as I get to both challenge and develop my personal skills through a wide array of different assignments. Credit is given where credit is due and you feel like you’re a part of a bigger picture than just you and your computer screen.
I’m also pleased to say that I could not have asked for better colleagues. Everyone is more than willing to help each other out and we improve our results through communication and sparring. When in need of a break there is always a good chance of catching a great conversation with a coworker at the coffee machine regarding everything from Disney movies to the latest sport results.
Dusan Radusinovic – SEO Specialist
Since being new in the business, Obsidian Media gave me the chance I could only dream of. Supportive and encouraging mentorship and comfortable everyday working environment, as well as availability of all educational sources required enabled me to focus exactly on what matters most – building my skills and developing them as fast as possible.
When becoming a part of the company I had very high expectations, yet management and coworkers exceeded even highest of them by a hundred miles in a very first week.
The most satisfying thing for my personal point of view is that I feel appreciated from both business and personal side, which makes me enter the office with a smile on everyday basis. I feel really cozy and “at home” in Obsidian Media, and I hope that we are going to grow, and extend limits together in years to come .
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