Emil Børsting Sørensen – CEO & Partner
In the spring of 2019 at a cozy café in Copenhagen, what started out as a flirt became a serious, plan-making dialogue with the owners of Obsidian Digital. This turned into the foundation of Obsidian Media with the ambition of being the best in the business.
We built “Media” upon the trail-blazing digital bureau, Obsidian Digital, whose owners along with me have deep insights of the affiliate space. We noticed a market gap. We realized competing affiliate-sites were operated unprofessionally and short-sighted in our point of view. We were certain that it could be done better through a systematic and proces-oriented approach. With a strong focus on quality, transparency and focus on value creation for the customers, and with an agency behind us that gave us highly specialized ressources and financial firepower, we were optimistic in winning market shares.
In the late summer of 2019, primarily due to a few large acquisitions, the growth took off, the first new hires were made and we moved into a real office. In 2020 we set out abroad. With success. An now we have an amazing team in both Aarhus and Banja Luka, Bosnia, and in addition freelancers in many parts of the world.
Today, we own more than 40 websites on Scandinavian and English-speaking markets. We reach over 2 million readers every month, collaborate with over 300 webshops and generate a 3-digit million amount in revenue for our partners through pure commission-based ad sales.
Finally, I am proud to say that I think we have been a part of consolidating and professionalizing this industry by doing things the proper way .
Who is Obsidian Media?
We are a digital media house with a strong focus on performance marketing.
We operate a portfolio of digital platforms across the world with a partner-driven, ad-funded business model. This includes creating content that helps the consumer in the research stage before purchasing consumer goods. We do this with guides and price comparisons in many different categories – from electronics to cosmetics.
Working with affiliate marketing gives us several partnerships with both small and large webshops, including Amazon, Walmart, Elgiganten, Coop, WhiteAway, Sportmaster and many more.
We are not an agency, but digital marketing specialists driving best-in-class traffic from our own plattforms and from paid media channels. With over 15 years of experience in digital marketing and consumer intelligence, we use cutting edge technology to drive quality traffic to our partners across 15 markets.
At the heart of everything, we do risk-free marketing. Our partners only pay for results and that is our raison d’être. We run our business in Denmark, Norway, Sweden, USA and Germany with plans to expand even more over time.
Goals and The Future
Our goal is to help local and global companies achieve good and stable results with their businesses. We do this by pursuing a funnel-based marketing strategy that leads to increased customer sales.
Our vision is to become the leading media house within digital performance in Denmark – with strong cross-border partnerships that help us grow the business.